Wienerschnitzel is the leader in changing the perception of the hot dog and it starts with what’s in the bun. TrendFluencers have been told to search outside the bun for great food, but there’s no need. The best tasting, best quality food that TrendFluencers seek is in the hot dog bun. Whether they’re searching for a break from the mundane, the thrill of a new experience, or a chance to relish in life’s best moments - all they have to do is look inside.
 
The tagline, “The Best in the Bun,” is both a reminder to consumers and a challenge to competitors that what they’ve been searching for has been in the bun all along.