Video spots parodied popular television shows & highlighted situations where having a quick Ocean Spray snack or beverage would benefit everyone involved.
Big idea
In Order To Revive Relevancy, Ocean Spray Needs To Fit Into The Small Moments The Older Millennial Cherishes. By Celebrating Happy Hour At Any Hour, Consumers Can Enjoy A Flavor-Filled Break Without Having To Interrupt Their Active Lives.
What I Did!
I worked on the production team shooting and editing commercials, as well as writing the scripts. I also worked on the creative team as a copywriter and helped with ideation for the campaign.
Ocean Spray
Make Any Hour Happy Hour, With Ocean Spray
#OceanSprayMyWay is a social media contest that Ocean Spray consumers would compete in to win a trip to NYC.
Radio is NOT dead! Check out this awesome Spotify ad we made!